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Backing IRL Social Clubs — Packy McCormick
I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
In the case of IRL Members Clubs, there are three big external forces at play: The Death of Retail, The Experience Economy, and Work's New Job.