To understand what’s driving this shift, you need only talk to young people. They’re saying that after years spent constructing carefully curated online identities and accumulating heaps of online “friends,” they want to be themselves and make real friends based on shared interests. They’re also craving privacy, safety, and a respite from the... See more

These creative reimaginings of blogs have quietly taken nerdier corners of the internet by storm. A growing movement of people are tooling with back-end code to create sites that are more collage-like and artsy, in the vein of Myspace and Tumblr—less predictable and formatted than Facebook and Twitter.