Audience-first publishing

Content is the product when your audience, not advertisers, are your customers. Without a great product, you’re not going to sell much.

“Content is king” became a cliche because it was the hallmark of the media business. Without great content, not much else matters. But the platform and scale era scrambled that. Distribution became the gamechanger. Publications had BuzzFeed envy. By the same token, media’s indirect business models -- content in some publishing organizations can be ... See more