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Rules, by their nature, are limitations.

Rick Rubin • The Creative Act: A Way of Being

The creation of rules is more creative than the destruction of them. Creation demands a higher level of reasoning and draws connections between cause and effect. The best rules are never stable or permanent, but evolve, naturally according to content or need.

Andrea Zittel • Andrea Zittel, "These Things I Know for Sure"

Focus to Win

Farnam Street fs.blog

Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in. If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.