Friends With Benefits is a new type of cultural institution driving the adoption of emerging tech. Forged on the internet, FWB is a group of 5,500+ global members with a combined, cross-channel audience of 100K+ cultural producers, emerging tech builders, and early adopters. We partner with infrastructure companies, consumer brands, protocols, and communities to build user adoption strategies, craft cultural positioning, and deploy product launches.

What We Do:

Content & experiential marketing

Solving cold start problem

User acquisition & retention

Community building

Strategic advisory

How We Do It:

URL → IRL Activations

FWB FEST

Incubators

Strategic rollouts & marketing campaigns

Thought leadership

Our Edge :

Solving the Cold Start Problem: Our crypto-native community are the right first adopters paired with a custom rollout plan to drive early traction.

Beyond crypto: We help you break out of the web3 bubble, ensuring your product resonates with a broader audience.

A Community of Culturalists: Partner with us to access a global network eager to bring your vision to life and drive cultural relevance.

Solutions for Newly Funded Companies: Our tailored approach maximizes your investment, delivering impactful results for your growing business.

More Than A Social Network

FWB was founded as a new kind of social network. Four years later, our network has evolved to produce cultural go-to-market solutions leveraging our 5,500+ global membership and wider emerging tech ecosystem.

Artist In Residence Open Call