Anti-Network Effects
Another unique thing about virality is that it comes and goes over time depending on the channels available. These viral channels are constantly in flux. Not true with network effects, which are more stable over time.
James Currier • Viral Effects Are Not Network Effects
First, I start with the principal dilemma, which I call “Anti-Network Effects.” It’s a myth that network effects are all powerful and positive forces—quite the opposite. Small, sub-scale networks naturally want to self-destruct, because when people show up to a product and none of their friends or coworkers are using it, they will naturally leave.
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
First, I start with the principal dilemma, which I call “Anti-Network Effects.” It’s a myth that network effects are all powerful and positive forces—quite the opposite. Small, sub-scale networks naturally want to self-destruct, because when people show up to a product and none of their friends or coworkers are using it, they will naturally leave.