Andy Roddick, the U.S. Open’s last American male champion, sees himself a tennis schlub
Matthew Futtermannytimes.com
Andy Roddick, the U.S. Open’s last American male champion, sees himself a tennis schlub
It's no accident, I think, that tennis uses the language of life. Advantage, service, fault, break, love, the basic elements of tennis are those of everyday existence, because every match is a life in miniature. Even the structure of tennis, the way the pieces fit inside one another like Russian nesting dolls, mimics the structure of our days. Poi
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Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer: