- YouTube

If everyone is busy making everything,

how can anyone perfect anything?

We start to confuse convenience with joy.

Abundance with choice.

Designing something requires focus.

The first thing we ask is:

What do we want people to feel?

Delight.

Surprise.

Love.

Connection.

Then we begin to craft around our intention.

It takes time.

There are a thousand no’s for ever... See more

We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.

1. Make stuff you use every day —it makes for a better life.


2. Make it better —do less if you need to.


3. Nothing is finished —everything can be rethought.


4. Think small —make one small part of the world as it should be.


5. Slow down —put in

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I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more