Asynchronous Pay-as-you-go: Whether it’s Lance Bass singing happy birthday to your aunt or your favorite fubol star revealing he’s much more charismatic on the pitch, these platforms host talent to sell their time on-demand.

Data: What may start as covering a beat — say technology investments — can become a business intelligence product that relies on a combination of human expertise and software designed to ingest massive amounts of proprietary data. Example: CB Insights

Corporate/Bulk Subscriptions: Defined here as multi-user access to content based on a contract instead of a single user’s credit card

Production: Unlike subscriptions, in which the consumer pays for content, the production category refers to creators selling their content services to an enterprise customer.

Paywall for individual contributors: This is an area with the most innovation over the last five years as creators look to get paid. If Patreon is a digital tip jar, Substack is a Stratechery-in-a-box.

At a time when Google, Facebook and Amazon capture up to 70% of all ad dollars generated in the US and newspapers across the country have shed half their journalism jobs since 2008, you may think only a masochist would make a career in ad-supported media right now.

Synchronous Pay-as-you-go: This is the same model as above but with the added thrill of real-time interaction between creator and fan.

Clubs: The clubs model focuses on recurring revenue memberships to access discounts on products that align with a media company’s audience.

Job Listings: Since media brands are nodes in larger information webs and those webs are merely connections between people, it’s no wonder media companies have an edge in building talent marketplaces.