In fact, Singles Day has already produced one remarkable stat from October 21st: Alibaba sold a staggering $1.1 billion in merchandise in 30 minutes through its Taobao Live video service. That’s $36.7 million in sales happening every minute through live video shopping streams from internet celebrity influencers. To put that number in perspective, Q... See more

behind china's live ecommerce dominance

It's a digital age QVC but with the added FOMO that the other thousand viewers could buy out the stock before you get there. Driven by a fear of counterfeit goods and a demand for experiential retail, viewers love the instant gratification of seeing the product in action then immediately buying it. The backdrop to the buying frenzy is a holistic e-... See more