freelancers as an alternative to recruiting full time headcount, it probably goes without saying that your profit levels will be hit quite hard;

30% of leads originated from existing client referrals or where clients change employment

Statement of Capability, to demonstrate more professionalism. Some Agencies have a simple ‘one-pager’ - something that could either be left behind with clients or emailed - to give clients a greater insight into what we do;

importance of setting deadlines and targets for success from the outset, albeit in a small way to begin with.

Having a talented group of people who are happy at work, and with the way their team is structured, is as powerful as you embracing someone else’s system or approach to organisational structure.

Of course, this is a strategy of sorts, but it often means slower growth over a longer period as the Agency builds its reputation and fame. In reality, everyone in the Agency must have a contributory role in increasing sales. We should all play a part in evangelising about what we know and create, demonstrating our capabilities to solve customer's

you have a much better chance of a successful outcome if you can find something in common with the people you are looking to build trust with.

30% of leads originated from strategic partnerships: alliances with other companies; leveraging each other's brands,

This is why lead generation is so important; the knock on effect of a large pipeline to the rest of your business will be more positive if you get this right.