ADKAR: A Model for Change in Business, Government and our Community

Employees ultimately turn to their immediate supervisor for direction.

It is a natural reaction to begin asking why as each person begins to map the change against his or her own life.

Accountability systems

Frequently asked questions related to desire

Build a sponsorship coalition that reinforces the awareness message at all levels;

Create an understanding of why the change is needed

Arguments arose about whether or not these climate trends are caused by industrial activity or by natural, long-term climate cycles.

As you consider the many different groups that will be impacted by the change, who are the movers and shakers in those groups? Who do people look to for the latest information? Who are the opinion leaders?

The most effective communications include not only content, but also tone and body language.