Actionable Gamification: Beyond Points, Badges, and Leaderboards

“challenge”

Ownership & Possession is where users are motivated because they feel like they own or control something.

Ownership is often a feeling or agreement, but it can also take the form of an idea.

It’s important to first create a strong community that already has a lot to discuss and then introduce the Water Cooler to unleash the social energy.

After losing a life, the game pauses and forces you to wait 25 minutes before you can gain another life and proceed to the next level.

game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.

This is another example of a Glowing Choice, where a user is visually guided by obvious signs towards how to proceed.

That’s another odd characteristic of scarcity: by drawing limits, we’re drawn towards the limit.

Core Drive 5: Social Influence & Relatedness.