About amo

Our principlesCreation over consumptionTrue happiness comes from deepening your friendships, not racking up more of them. So why do most social products feel so shallow, with a double-tap to like and meaningless story replies? We think friendship is an act of creation, not consumption. After all, the effort is where the love is.Simple apps, not sup... See more

ID by amo is a new kind of social profile that you make with your friends, on a limitless board.

No grid to curate, followers to collect, or meaningless story replies. Just you and the crew, sharing what makes you, you.

Since last summer, a start-up in beta mode has been soliciting volunteers to take part in 55-minute sessions called “gathers,” where strangers discuss their deepest hopes and fears. The fledgling company, Peoplehood, is led by the entrepreneurs Elizabeth Cutler and Julie Rice, who combined sweat and spirituality in their last venture, the high-end ... See more