A quote by John Junor

Using emotion in your content is essential to creating a unique value, and you will need to learn how. This is because information alone rarely sways people. Only feelings do.

ONLY EMOTION ENDURES Mike cork-boards his walls and pins 3x5 cards to them. One of his favorites is just three words from Ezra Pound, which Mike considers one of the best quotes for writing: “Only emotion endures.”