A quote by Herbert A. Simon

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. Herbert Simon

In a world of abundance, scarcity evolves. While pre-internet scarcity was about a physically constrained, or otherwise limited, number of resources, post-internet scarcity is about separating signal from noise.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.