A New Google | Daniel Gross

Query Operators Mean Something’s Broken More advanced users use modifiers like site: filetype: intitle: because adding “reddit” isn’t strict enough, as spammy websites often manipulate content to win SEO.

“Reviews UPDATED JANUARY 2020” are exploiting the fact that customers suffix queries with the year. What those people are trying to command is freshness, not a title match.

I don’t think of Airbnb or Amazon as search apps. They help me get things or book homes. You might want to your search app to be a destination for something