A Deeper Dive Into What Really Damaged Newspapers - A Media Operator

mean anything at all. On the front page of the gray old Times, I’m liable to encounter a chatty article about frying with propane gas. CNN lavished hours of airtime on a runaway bride. The magisterial tones of Walter Cronkite, America’s rich uncle, are lost to history, replaced by the ex-cheerleader mom style of Katie Couric. One reason the notion

... See more

That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more

As you can imagine, the local newspapers have struggled. There are a variety of reasons for this. Hedge funds have milked these companies for all their worth. Overpaid senior managers have fired their lowest paid employees (journalists), resulting in an inferior product. Facebook and Google have claimed a far larger chunk of the advertising pie.