7 More Things, This Time About Persuasion
If you can’t convey verbally everything in three points, do it in seven. Also, say up front and repeatedly that there are seven points, so that when you get to the fifth one, your listeners aren’t wondering if that’s the last one or if there are 20 more.
Understandably by Bill Murphy Jr. • 7 More Things, This Time About Persuasion
We do this with teaching consistently. Three is the magic number. I’m not sure why the rest of the numbers work well, I have always heard three, but it would stand up to reason the others are equally as effective.
It is funny how the brain functions, we can absorb so much if we pre-seed it and prepare it for what is coming.
That is why framing conversations also works well. Here is what we are going to discuss…brain is like oh ok cool, got it, let’s go.
It is also a reason pretexting works so well in social engineering attacks. We frame what we want the brain to think and understand, so when the attack commences, the brain doesn’t red flag it, it expects the condition.