The principles of marketing durably persist over time, they just use different mediums and technologies

Expanded to allow anybody to stream but the ‘everyday life’ content wasn’t gaining traction

The future is at the intersection of economic and game design

The market wasn’t huge for gaming at the time but the engagement and participation was extremely high within the niche

“[Twitch] solves the original sin of the internet, which is having an advertising-based system…We decided to go with banner ads over paying each other online” – Andrew Chen

What are the right metrics to use?

Incentives to create content drastically improve when the creator has clear income opportunity rather than creating for views/engagement

Pick your strategy first (product vision) -> Identify what retains and generates business value -> Set metrics to validate if your strategy has causation

Twitch started as ‘JustinTV’ named after the founder, Justin Kan