30-Day Author: Develop a Daily Writing Habit and Write Your Book in 30 Days (or Less) (Wordslinger 1)

30 days from now will arrive, whether you’ve put in the time, and written the words, or not.

In copywriting, what you write comes down to: The key benefit—What pain point or problem are you solving, and how? The value proposition—Why should readers trust you? Branding, messaging, and voice—What is the “personality” you’re trying to convey with what you’re writing? The call to action (CTA)—What action do you want your reader to take?

No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down. Why then, is writer's block endemic?

Affirmations are a shortcut to that whole goal-writing, goal-checking process.

The headline offers a pain point: “Braverman has only three sunsets to turn back eternal darkness.” That’s pretty potent. The pain for our reader is, “Why does Braverman only have three sunsets? How will he do it?!?” In other words, the pain point is the tension we created by introducing the story in an enigmatic way. We enticed the reader to read

You cannot, under any circumstances, worry about anything beyond the one thing: Your job is to write.

My decision, made long before I rolled into my driveway and made my way wearily inside, was that I would write more books. And more books. And more. Until the world was just filled with my fiction. Because that would get me closer to the mountain than ever.

My why drives every decision, every choice, every allocation of funds or time or resources.

Today, I commit to ... ... fill in the blank. “Today I commit to writing one blog post.” Or “Today I commit to writing 1,000 words.” Or maybe, “Today I commit to writing one autoresponder email.” You can commit to more, or you can commit to less. The quantity doesn’t matter right now. What does matter is that you are making a verbal, out-loud, no-t