12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
Ryan Daniel Moranamazon.com
12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
if you carve out a specific group of people and tailor your brand specifically to them, you will attract raving fans and the attention of a future acquirer. In this book you’re going to learn how to tap into those markets in a way these big companies can’t. You’re going to make yourself into the most attractive person in the room, and they’re going
... See moreif you know a lot of moms, and you want to honor the fact that busy moms still want to take an hour to cook for their children, then you can create a series of products for that person. One of the products might be spatulas. You start there. Then you can make a line of products that serve those moms. Suddenly, by starting with people instead of pro
... See moreIf you identify your person and give them exactly what he or she wants, you can build a million-dollar business even if you sell the same type of product that your competitors do. But you won’t be competing with them; you will target a different person.
This is the single greatest time in history to be an entrepreneur. This is the best time ever to live a life of freedom.
the difference between brands and products. Products appeal to one person at one time. But a brand appeals to a group of people first, and then gets adopted by everyone else. Products make a little bit of money for a short amount of time. Brands get acquired for millions of dollars.
Which product out of that suite of products do you want to focus on, to either make a great version of it or a version that solves one of their problems?
Focus on your customer, not your competitor. One of my mentors, Kevin Nations, has his own rule of pricing that I like: Find out what the customer wants, find out what solving their problem is worth to them, then charge them a little bit less than that.