10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
making their service even more unique and valuable. 10x simplifies. 2x keeps things complex and muddled. When you make 10x your target,
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
When you embrace your Unique Ability, you stop worrying about what other people are doing. You stop competing entirely. But also, you realize in the realest sense who you truly are. You carve away everything that’s not “The David” and transform yourself into your most powerful, valuable, and genuine self-expression.
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
This next concept is one Dan calls Always Be the Buyer.24 There is a fundamental and crucial distinction between what Dan calls a “Buyer” or a “Seller.” Being the Buyer means you have clear standards for yourself, and you know what you want. The opposite is being a Seller, where you’re desperate to be in a particular situation because you think you
... See moreDan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Going 10x is the simplification of your focus down to the core essential. Then you remove everything else.
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
A core aspect of psychological flexibility is viewing yourself as a context, rather than viewing yourself as content.10,11,12 This enables you to not overly identify with your thoughts and emotions, since you’re not your thoughts and emotions. Instead, you’re the context of your thoughts and emotions, and as you change the context, the content chan
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Your life’s objective is to develop mastery in and fully express your Unique Ability. There’s nothing more important to master. There’s nothing more important to dedicate yourself to. It’s your work. Your life’s work, and if you don’t do it, no one else will.
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
T.S. Eliot, “A condition of complete simplicity. . . costing not less than everything.”
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
A core aspect of psychological flexibility is viewing yourself as a context, rather than viewing yourself as content.10,11,12 This enables you to not overly identify with your thoughts and emotions, since you’re not your thoughts and emotions. Instead, you’re the context of your thoughts and emotions, and as you change the context, the content chan
... See moreDan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Rather, Jimmy said your video or product only needs be 10 or 20 percent better and, importantly, different, to get 4-10x the results of even the “best stuff.” Being both better and different is essential and points directly to the fact that 10x is fundamentally qualitative, not quantitative.