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10 Tips on Writing From David Ogilvy
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See more
David Ogilvy’s 1982 advice on how to write
Including point 4, that using jargon is the “hallmark of a pretentious ass” https://t.co/RDRRMb1KsI
The 14 tips:
- Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.
- If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.
- Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.
- Identify