1, #98 - Behavior starts with identity

A secure identity overflows to a clear mission and builds a healthy community. That’s a life

Outcomes are about what you get. Processes are about what you do. Identity is about what you believe.

Try to think of identity as hierarchy. At the top are the roles, which don’t mean anything in and of themselves but are simply shorthand for a set of values that live underneath. These values are then associated with actual behaviors, because identity is really a sentence we tell ourselves and others: “I’m the kind of person who [value/behavior].”

almost every highly successful intervention uses identity as a primary pressure.