"Be ruthless about what you ignore. Time, energy, and resources are so precious. You have to be ferocious about cutting your priorities—more than you realize and certainly more than is comfortable.

You can only deeply commit to a few things. One or two? Maybe three?

Every pretty good, sorta nice, kinda fun thing you abandon is like shedding a weight... See more

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at

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