Atmos Black
@atmos
Atmos Black
Manifestos are fiction dressed as fact.
Julian Hanna • The 10 Things All Great Manifestos Need
Peter Drucker famously remarked that ‘culture eats strategy for breakfast’. So what exactly is the culture of a company, a community or a society? Culture is the expression of a group's level of consciousness; their collective clarity of understanding. And the thoughts, words, actions and artefacts that make sense from that level of understanding.
Jamie Smart • Results: Think Less. Achieve More
If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Culture beats strategy—so much that culture is strategy.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Culture eats strategy for breakfast
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreStop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market.